JUNIPER GIN - BRANDING CONCEPT
Juniper Gin is a Montreal-based gin distillery that highlights the flavours of Quebec by using locally grown herbs and botanicals in their distilling process.
PROJECT
The goal of this project was to create a concept for a brand and design a visual identity for it. Using visual elements and type together, a logo was developed.
APPROACH + PROCESS
Dating back to the eleventh century, gin is a timeless drink. This branding concept reflects this quality through its simple type and limited colour palette.
OUTCOME
The resulting brand concept is fresh, playful and eye catching.