L'EXPRESS - BRANDING PROPOSAL
L’Express is a timeless restaurant that refreshingly lacks the pretension of modern cosmopolitan restaurants. Since its opening in 1980, the restaurant has served food that perfectly blends Québécois and French traditions.
By Dominique Lafond
PROJECT
This rebrand is not meant to reimagine the brand but rather to refresh and update the establishment’s presence with the goal of introducing more people to L’Express.
APPROACH + PROCESS
The target demographic of L’Express is wide, as the bistro appeals to both young and old of all backgrounds. The proposed rebrand must appeal to all and not alienate the older crowd.
By L'Express
OUTCOME
The visuals and typography can be used together or separately to fit different mediums. One of the main objectives was to create a visual component that could be isolated without looking far removed from the logotype.
Features photos by Dominique Lafond.